Is Gin is Dead?

I’ve had at least a dozen parties in the past two years. Dozens of empty vodka bottles have lined my recycling pile: Absolute, Grey Goose, Sky, Ketel One, and Smirnoff. I even had a martini party where nobody drank beer. Interesting, throughout nights of drunken chaos, no one seems to drink the gin.

Two years ago, I went to Costco and bought a 1.75 L bottle of Bombay Sapphire. Here’s a current picture:


The red line is the gin level. I estimate that it’s been poured two or three times.

Have people stopped drinking gin? Is vodka now the hard alcohol of choice for our generation?

I think gin makers have been start marketing just a little harder.